Cross-Cultural Expertise with Global Reach
With 20 years of experience at the forefront of market-based ocean conservation, SeaBright Solutions sits at the intersection of markets, fisheries science and quality assurance. We have capacity across capture fisheries, aquaculture, and mariculture, as well as the ability to work closely with businesses, NGOs and governments. Our work specializes in designing solutions that reshape international seafood value chains for greater social returns, improved environmental resilience, and better business.
As the founder of SeaBright Solutions, my career has been defined by a commitment to driving real-world impact through strategic thinking, cross-sectoral collaboration, and pragmatic solution development. My approach combines deep technical expertise, with lived experience working directly with industry, authenticity and entrepreneurial thinking. I am always focused on delivery, innovation, and measurable impact.
Siân Morgan Ph.D, Principal, SeaBright Solutions
Standards Development and Implementation: Worked collaboratively to develop multiple standard systems for seafood, including the Marine Stewardship Council and the Aquaculture Stewardship Council (ASC) standards where SeaBright Solutions has served on a number of technical, stakeholder and invited advisory councils for both labels. Worked with Fair Trade USA, to design and implement the organization’s Capture Fisheries Standard, including compliance criteria and audit tools. Strategic work frequently includes providing leading global standards and private sector clients tailored consulting to test standard function, benchmark equivalency, or to tighten quality assurance systems.
Impact Investment: Impact Measurement, ESG Integration and Technical Assistance: Built impact measurement and management systems and conducted ESG due diligence strategy for Impact investment funds using IFC Performance Standards. Projects have included developing metrics that balance scientific merit with simple scoring systems to ensure that investors’ ESG objectives translate into outcomes and that ESG risks are apparent pre-iinvestment. SeaBright Solutions has also provided varied forms technical assistance to fund investees post-investment, across capture fisheries, aquaculture and mariculture.
Emerging Issues, Climate Adaptation and Food Systems Analysis: Authored peer-reviewed research examining climate and GHG emissions associated with alternative versus traditional seafood and other center plate proteins for the Good Food Institute. For the Global Funder for Coral Reefs, SeaBright Solutions has worked to design pragmatic metrics that can measure climate adaptation and resilience objectives.
International Program Development: Successfully executed projects across diverse geographic and cultural contexts, from Small Island Developing States to major Asian markets. Developed sustainable fisheries reform strategies for small island developing nations, and have conducted field assessments of wild capture fisheries, aquaculture and mariculture in over 20 countries. Previous work included establishing multiple non-English language capacity teams to serve international markets for Scientific Certification Systems.
Stakeholder Facilitation Across Sectors: Demonstrated success facilitating complex negotiations from ministerial levels to rural village settings, with proven ability to navigate translation requirements and cultural sensitivities. Recent work includes co-organizing technical workshops for the Inter-American Tropical Tuna Commission (IATTC) and providing management consulting for Monterey Bay Aquarium’s Global Ocean Conservation team.
Government and International Organization Collaboration: Extensive experience working with government agencies and international bodies, including developing trade regulation tools for the CITES Secretariat and supporting UNDP initiatives. This work requires deep understanding of regulatory frameworks, diplomatic protocols, and the intersection of conservation policy with international trade.
